Ecommerce is one of the biggest storms, there’s no doubt that it’s expected to grow exponentially over period of time. It has fundamentally changed the way businesses are done & now it’s creating an entire new economy. Accessibility of Internet & Mobile facilities has provided eCommerce sector unique opportunity to connect with their customers. According to expert report over 1.46 billion buyers globally in 2015 & in 2019, over 2 billion people worldwide are expected to buy goods & services online.
Ecommerce allows consumers electronically purchase almost anything 24*7/365 with no barriers of time or distance. Ecommerce providing comprehensive benefits to consumers such as convenience, variety of products, better comparison of prices, fewer expenses, competitive intelligence etc. The way ecommerce industry is expanding tremendously, every businessman has great opportunity to have an online store where they can sell their range of products and services.
There are plenty of options available to build ecommerce website Like: Magento, Opencart, Shopify, Zen Cart, Joomla, WordPress, etc. To choose the best option for your business is extremely important. Before taking final decision have a look on WHY WordPress is Best For Ecommerce???
WordPress is open-source CMS software, which means you, can use & modify it. It’s the world’s most powerful, multi – purpose CMS. It has its own huge community so you can get solution for your any query. Also WP has frequent updates in WP itself, themes and plugins which helps to upgrade as per the current trends. This makes WordPress a great choice for any business website, and so for Ecommerce. There are many online retailers who are passionate about their products, and want to grow their online business. Most of them are single owner business, SME, small start-ups who may not afford to hire a big tech agency to set up their website, and thus WordPress should be their savior. With the help of its intuitive, self-explanatory structure, WordPress websites can be managed by them without any help from technical expert.
While we are talking about Ecommerce SME and start-ups WordPress proves more long-term in sense of usability, maintenance, stability, growth, and security.
List of causes:
1. Can WP handle this Ecommerce giant?
Over 409 million people view more than 22.6 billion WordPress pages each month. Users produce about 58.6 million new posts and 49.0 million new comments each month in WP website. These stats can explain WP is scalable to handle traffic. Popular websites like Tec crunch, Smashing Magazine, McAfee, Mozilla, CNN, Google Ventures, Sony Music, MTV News, Samsung, Forbes and even NASA which are handling millions of visitors per day, so there is no doubt that WP is capable for ecommerce sites or not.
2. WP as user friendly
As Ecommerce industry is earning huge revenues worldwide, more players are entering into this sector. Also it’s going through fast changes; it’s become very important to stay competitive & relevant in order to provide convenient shopping experiences to users.
To create robust ecommerce, these are some must-have features one should consider – UI Design, Rich animations, Responsive Design, Search & Navigation Features, Product Categories and selection filter, Social Media Integration, Payment Gateway, Shopping Cart, Order Tracking, FAQ, Log-In, and Registration/Guest Checkout etc.
Why WP is the most User friendly CMS for Ecommerce site…?
- It has beautiful themes & plugins which incorporate advanced functionality to site
- You can modify content (add/edit/remove) without technical skill
- Search Engines Love WordPress Sites. WP sites get quick rank in search engines like Google, Bing & Yahoo
- WP is supportive to multiple users, it is best available & easy multisite network
- Social Media is key for online promotion, with WP social media plugin makes it easy to integrate with social networking sites
- Ecommerce site comprise with lots of rich media, animated content. With WP you can easily Drag & drop/insert images & galleries into your content. Add alt test, captions, titles and description of products/services
- 50.3% of Ecommerce Web traffic comes from Mobile Devices. Smartphone & tablets have taken over web browsing; tons of WP Responsive themes & templates makes site look great on any mobile device
3. Choice of Plugins
WordPress is one of the most used & effective platforms for ecommerce. WP comes with tons of plugins & themes to help you customize your ecommerce site however you want. You can create full-fledged user-friendly digital shop at limited cost & time with WP.
Top WordPress Plugin for Ecommerce
WooCommerce is most popular & excellent Plugin for ecommerce, with 14,101,612 downloads & it powers over 37% of all online stores. WooCommerce is amazing collection of free & paid themes, extensions which you can tailor your online shop to meet your specific requirements. Key features of WooCommerce include PayPal Standard integration, sales and reviews reports, multiple shipping options, flexible coupon system and easy inventory management, product management, order management, customer profile, and lot more.
WP eCommerce is very powerful & comprehensive plugin for WP ecommerce site. WP eCommerce powers over 28,707 stores across the globe. It allows you to customize HTML and CSS so you can manage your orders, catalogs & design of site.
These are the few examples for Ecommerce plugin, but WP has thousand of plugins like:-
• Easy Digital Downloads
• Ecwid Shopping Cart
• iThemes Exchange
4. Cost effectiveness
WordPress itself is free and priceless at the same time. There are over thousand free themes, plugins are available. If you want to hire a designer, developer, or web agency, to do the work for you, the price can get pretty steep. Instead, WordPress is free, open source software; you can build your own cost-effective website if you don’t mind a bit of work.
“Figuring out the best way to start a website early on can save you a ton of money in the long run.”
5.Current stats and figures
• Online shopping retail sales are predicted to grow steadily to $370 billion in 2017, up from $231 billion in 2012.
• 40% of global internet users, or more than 1 billion people, have bought products or goods online.
• Worldwide B2C e-commerce sales reached $1.7 trillion in 2015, and it is estimated to reach $2.35 trillion by 2018.
• 8 out of 10 consumers will shop online if offered free shipping.
I hope this article help you to understand Emerging trend of WordPress for Ecommerce site. So you know that it’s not just WordPress, but the ecommerce plugins/themes that built an ecommerce platforms for every sized of business. Question & Suggestion are welcome in the comments section! ! !